Sometime in December of 1933, then Pennsylvania Governor
Gifford Pinchot sat down to write an editorial piece for the
Rotarian magazine [you can read it, starting in page 12*]. He laid out his reasons for
"The Pennsylvania Plan," his reasons why he felt that the government had to restrict alcohol
for the citizens, because
they couldn't control themselves. Let's look at the points he made in The Pennsylvania Plan, and see if Pennsylvania
needed them then...and if we have any need of them
now.
Pinchot said that Pennsylvania's liquor control legislation is dependent on
five cardinal points.
- The saloon must not be allowed to come back.
- Liquor must be kept entirely out of Politics.
- Judges must not be forced into Liquor politics.
- Liquor must not be sold without restraint.
- Bootlegging must be made unprofitable.
|
Ardent environmentalist; ardent prohibitionist |
After a quick look, you might conclude that
all of his points have
failed except #4. (We do our
own bootlegging these days, thanks to the
big liquor stores on the New Jersey, Delaware, and Maryland borders.) However, during the 85 years since Repeal, the
meaning
of the language in some of the points has
changed.
Take point #1:
saloons pre-Prohibition were in a large part
controlled by the
brewers. Prices were kept low, so demand was high. There
were
enticements like
free food or snacks for those buying beer, which is why you see
strangely detailed happy hour laws about
how much food can be given away, and
what kind. Bars were
"tied" to the brewer that backed them; the only
way you could
get a Miller instead of
a Bud, for instance,
was to
go to another bar. The
corruption this caused, both in
business and in politics from the
free-flowing graft money produced, was one of the
big drivers for Prohibition.
That all changed with the
three tier system in place in Pennsylvania (and most of the United States) today. That created three defined "tiers:"
producer/brewer, wholesaler, and retailer, and forbid owners of one tier from
owning businesses in the other two. No "tied houses."
So did the saloon come back? Yes, but
not in the same way, and that
hasn't been all bad for the consumer. We'll call this point a
draw.
In point #2, Pinchot was talking about
patronage, the "spoils system," in which
state jobs were handed out as
political favors. He's already planning the
huge jobs program of the
State Store System of Stores. Point #2 meant that
employees would be selected based on
skills testing instead of
loyalty testing; who they
knew
and the
favors they could do. This was mostly true for the rank and file
store workers,
not so much for the managers, and
not at all for the Board who have
all been political hacks, cronies, and lawyerly hangers-on since day one.
He also
thought that
this new system would keep politicians from
buying votes with booze, and thus fall under the
control of
distilleries and brewers. Did that work? Hard to say, because
how
people drank changed during the Depression.
More drank at home after Repeal, because they could buy at a local store
instead of having to
go out to a speakeasy or club. This all
changed again once the
stores were unionized. Now the
money flowed from union
coffers into
politician's pockets to
buy votes to keep this archaic system alive. Although the
jobs are still
subject to civil service rules -- despite
recent efforts to change this, under the guise of "
improvement" -- overall
this has failed.
|
Money, money, money, moooooney... |
Point #3 is keeping the
dollars, booze
and votes away from
judges and their decisions. Now we have
judges
working for the the PLCB...well,
mostly 'working.' I wonder what Gifford would say about that.
This
has worked, but
largely because
judges working on booze have been
ring-fenced, as the British say.
Point #4 was
probably true for the
first 70
years of the
State Store System of Stores -- ah,
fond memories of the completely
customer-unfriendly counter stores! -- but no longer. When the board that was put in place to
control drinking is now
advertising, having
sales,
sponsoring fests of
various kinds, even trying to
sell booze by robot! -- you can say that the
restraint is
limited at best.
Point 5 is
pretty much irrelevant. As we said, bootlegging went from
criminal enterprise to an
everyday crime cheerfully
"committed" by
private citizens. Governor Pinchot thought that the
state would be able to
sell alcohol for
less than the bootleggers, and they
mostly did. But the
power of the
police-enforced monopoly and
pure greed kept them from selling wine and spirits for
less than the border states, which made them
complicit in making
criminals of
everyday citizens.
Governor Pinchot was a leader in the
Dry movement and was a teetotaler himself. He really thought that his plan would have "
support of the vast majority of the citizens of Pennsylvania." But he
never actually
let the people decide, and as we all know, there has
never been a single
scientific poll that showed the citizens to
be in favor of the State Store System of Stores.
Looking back to what was envisioned by Pinchot, you can see how corrupt the plan became over time. Millions of dollars were "...to be made available to school districts to help schools that were in danger of being closed." Even if we sucked out every penny possible from the PLCB now, it would only be about $90 for every taxpayer** this year. That's certainly not a rate the PLCB could keep up, and not really enough to notice in my almost $5,000 tax bill. Pinchot also suggested that if an item wasn't available the system "would have to get it." Still failing at that one 85 years later. And don't forget: there were THREE TIMES as many licenses available back then as now. Where did we go so wrong, Gifford? A commonwealth turns its thirsty eyes to you.
Unfortunately, not everything he
proposed went...
wrong. The Governor said that "
Whisky
will be sold by civil
service employees with exactly the same amount of salesmanship as is
displayed by an automatic postage stamp vending machine." Sure enough, that is exactly what we have in almost every transaction! He also said that there will be no
artificial stimulation of the demand for liquor. No PLCB
sponsoring a flower show trying to get women to drink, no staying open
longer for hunting season, no bottle signings by third rate
celebrities.
As a
naturalist, Gifford Pinchot was probably
second only to Teddy Roosevelt in public service. (He was the
first professional forester in America.) His
main fault was that he
never actually
wanted to know what the
citizens thought of his
Pennsylvania Plan, because he thought
he knew what was best for the masses.
And that is the thing about the PLCB and the Almighty Liquor Code that has changed
the least.
*If you get the chance, read the "Regulated Licenses, Retail Plan" by Frank J. Loesch on page 14.
** 10.1 M adults, 68.6% are homeowners, ~90% of them pay some property tax