Showing posts with label PA wines. Show all posts
Showing posts with label PA wines. Show all posts

Thursday, April 11, 2019

Death By a Thousand Cuts: it's working!

Thousand cuts, baby. That's how I like my hoagies.
Seven years ago, when UFCW 1776 President (For Life) Wendell W. "Windy Wendy" Young IV was faced with the reality of wine sales being allowed at grocery stores (and the possibility of wine sales at beer distributors, but the beer distributors bobbled that), he predicted that it would mean the end of the State Store System. "Young says allowing wine to be sold by private sector would take away business from state stores and be the 'death by a thousand cuts' to the state store system."

Such drama! And then it went through, and Wendy didn't say nothing more about it. In fact, The Haircut That Walks Like A Man hasn't had much to say since Act 39 went through in 2016, probably because he figured flexible pricing was going to be such a bonanza for covering the constant rise of operating costs that his job was done. 

But that "thousand cuts" call is coming back to haunt him...because it looks like he was right

Last week, I asked the PLCB for wine sales figures from the past three years for the State Stores, private sales, and overall sales. It's an interesting picture. I had to break it up to fit it into the format of the blog; here's a comparison by unit sales, the number of bottles sold. "Non-licensee" is the State Store sales; "Licensee" is sales through licensed private retailers: bars, restaurants, resorts, and grocery/convenience stores (that includes by-the-drink sales, which you would assume are relatively steady year-on-year).

2015 is prior to the shift to bottle sales at the licensees; 2016 was a partial year, and 2017 is the first full year of such sales. Notice the huge jump that year: 39.9% rise in licensee sales, followed by a 17.4% rise in 2018. Look at the 2015 numbers vs. the 2018 numbers: they almost doubled in three years. Meanwhile, the State Stores were sucking wind: a 4% drop in 2017, a 3.7% drop in 2018.

Calendar YearCustomer TypeUnit Sales% Change From Prior Year
2015Non-Licensee67,034,168N/A
2015Licensee13,331,217N/A
2015Total80,365,385N/A
2016Non-Licensee68,507,8842.20%
2016Licensee15,282,49214.60%
2016Total83,790,3764.30%
2017Non-Licensee65,797,156-4.00%
2017Licensee21,377,50539.90%
2017Total87,174,6614.00%
2018Non-Licensee63,333,698-3.70%
2018Licensee25,099,20817.40%
2018Total88,432,9061.40%

How about dollar sales? Looks about the same, though the licensee dollar sales actually grew a bit more than volume sales did, each year...which means the State Stores are moving more bulk tanker stuff, and the private stores are skimming some of the higher-ticket sales. A thousand cuts, indeed. 

Calendar YearCustomer TypeDollar Sales% Change From Prior Year
2015Non-Licensee$835,985,290N/A
2015Licensee$138,374,473N/A
2015Total$974,359,763N/A
2016Non-Licensee$862,634,3393.20%
2016Licensee$160,312,44015.90%
2016Total$1,022,946,7805.00%
2017Non-Licensee$827,676,034-4.10%
2017Licensee$225,796,24240.80%
2017Total$1,053,472,2763.00%
2018Non-Licensee$812,080,965-1.90%
2018Licensee$266,808,65518.20%
2018Total$1,078,889,6202.40%
Private stores = more state revenue, more jobs

Overall sales are still growing, which is going in the PLCB's pockets because they're still effectively the monopoly wholesaler, but look at how much they grew when people could buy in private stores! Imagine if we went crazy and allowed private liquor sales as well! We'd be rolling in the (Johnstown Flood Emergency) tax revenue; increased sales would clearly eliminate any need for a Washington-style tax increase. Oh, and the PLCB press secretary, Shawn Kelley, happened to mention that they "understand from anecdotal reports from the Pennsylvania Winery Association [that Pennsylvania wine sales] have grown significantly since grocery and convenience stores started selling wine." I'll just bet they have. 

No need to go on; the numbers speak for themselves. I never thought we'd say this, but...Wendell was right. It's not all that shocking, or that brilliant a prediction, though. Give the people a choice, and they'll walk away from the State Stores. Give us the choice on spirits, too, and see how long it is before State Stores start withering and dying on the vine...so to speak.

Privatize. 

Tuesday, October 13, 2015

NEWS FLASH! PLCB Supports PA Wine Month

PR NEWSWIRE
Dateline Harrisburg: October 13, 2015

The PLCB announced today that as long as the threat of privatization continues they will support Pennsylvania wine makers. Chairman Tim Holden stated that the the PLCB is fully behind Pennsylvania wine makers, and the proof is the 50% increase in shelf space allotted to Pennsylvania wines.

"The change from two to three shelves of Pennsylvana wines is a big step for the state's vintners," Holden announced. "We support all Pennsylvania wineries, even the ones that can't afford to sell to us because of our pricing policy (a majority of the over 200 wineries in the Commonwealth). In the past 5 years we have instituted ONE new policy to help Pennsylvania wineries, an increase of 100% over the previous 75 years, to try and make up for selling bulk California wine that undercut the state's own producers. We won't get caught doing that again."

Board member Michael Negra chimed in with this bit of techno-hope: "Over the next five years we plan to attempt to put a tab on our website so you can see all the Pennsylvania wines available for order. Someday we hope to be able to allow a customer in Erie to order a Lehigh Valley wine and have it delivered to their local store! But for the moment we aren't equipped to ship and warehouse the hundreds of different SKUs that would require, and of course we couldn't allow the winery to ship direct to the customer; that would mean a loss of control. And 'Control' is our middle name, kind of." 


Consumer reaction has been mixed since the change in the stores.  "I don't know where to find the Riunite now." said a State Store customer, "It was always under the PA wine section before and now they have moved it. because of the extra shelf of PA wines."

"I think it is great!" said another consumer as he walked past the Pennsylvania wine section to get a box of Franzia. "I think the state should support in-state businesses. Maybe not having the PA wine section in the back corner of the store would be better...but hey, I'm sure they know what they're doing."