Well...they aren't. Nobody really believes that the "Consortium of Control States" is going to work; states just won't work together on booze sales. That puts a big hole in the total right off the bat. Using the 6.92% profit margin for the PLCB that has been bandied about by some legislators -- which is optimistic, at best -- the state would have to sell over $1.3 Billion in additional product — an increase of over 50% — in the next two years to hit the revenue goals in "modernization." In other words, they want to take more money from you in increased sales, fees, and higher prices.(We break it down for you here.) Not exactly how most people think of "control."