I often say the PLCB is poorly run and mismanaged by unqualified people. The list of mistakes, foul-ups, and just plain ignorance is a long and funny read in a perverse sort of way. As the second largest U.S. retailer of wine, the PLCB didn't and still doesn't have a Certified Sommelier on staff. None of the Board has ever run any company even 10% the size of the PLCB. The Chairman's Selection buyer isn't highly certified. There are no educational requirements for management positions...the list goes on and on.
Maybe that is changing. The PLCB now lists a Jennifer Brown as "Specialty Wine Consultant" on their payroll. She's the only one, as of 15 July, but maybe more will follow. So just how qualified is this person to be a "consultant" to the great unknowing mass of cube rats who select what every Pennsylvanian is allowed to buy? Let's look.
I got a bit excited when I found Jennifer Brown was a certified Sommelier, a member of the Society of Wine Educators, and pursuing entrance into the Master of Wine program, along with attending the Wine Business Program at Sonoma State University in California, including viticulture and enology course work at UC Davis. But alas...this is not the same Jennifer Brown hired by the PLCB. The one we have is a marketing person who worked or is still working as the Luxury Buyer France/CA of the PLCB Luxury division. You certainly don't want a certified and qualified person doing that job do you?
In fact, she herself lists wine tasting 4th of things she knows best behind Marketing Strategy, Marketing, and Sales.
I don't know about you, but that just about explains everything that I need to know about the selection process for Luxury French and California wine by the PLCB. My advice is go to Moore Brothers and talk to some people who care more about good wine than good marketing.
Oh, and that other Jennifer Brown, the really qualified one, also works in wine marketing -- for a private firm much, much smaller than the PLCB. Lucky them. Too bad for us.