Before you read my comments you need to read this press release from the PLCB.
This is called ass-kissing to stay on the good side of the PLCB. If you didn't know - when something goes on sale at the PLCB it isn't the state store marking down their price, their cut stays the same. It is the distributor who eats the dollars off. Unlike how the most of the rest of the country works where it can be the distributor, store or both putting things on sale. Here we have a case of the distributor not only providing the discount but also the donation and the PLCB is taking credit for it but not actually making any donation themselves. Pretty low-life if you ask me.
If you have any doubts as to my interpretation then look at this from the PLCB.
Government running retail business is Socialism plain and simple.
Privatization IS Modernization. Accept nothing less.