Take a look at this "Liquor Privatization Roundup" from John Geeting at his Lehigh Valley Independent blog. The payoff is key: "Restricting the PLCB's mission solely to public health regulation is the best option for the largest number of consumers, while the current system is only good for a handful of public liquor store employees and rent-seeking liquor license holders."
Other people are thinking and writing about this a lot more. Keep it going. I'll try to do more...to keep it going.