Friday, December 4, 2009
First, Do No Harm
Can you see those beer neons? Victory, Smithwick's, and a very rare Weyerbacher neon? I apologize for the quality of the iPhone shot, but it's all I had with me.
Why'd I take this picture? Because you're looking at a gas station that's selling beer in bottles, cans, and growlers...in Pennsylvania. It's the Interstate Market, just south of I-78 at Easton, and very much on the PA side of the Delaware River. And right under the big sign advertising the fuel prices was a sign that read "On tap today: Sierra Nevada."
I felt very much "out of control." How was this possible? More to the point, why does the MBDA have its panties in a terrible knot over Sheetz stores selling beer while not a word of protest accompanies this madness of selling beer right where people buy gasoline! Amazing. Cynically, I suggest it's because this one store represents no real threat to business, and the MBDA's cries over exposing children and driving dangers are simply bullshit, covering their real concern: Sheetz can offer bottleshop convenience in a lot of places. I would suggest that the MBDA would be much better off spending their time and money lobbying for a sixpack sale law for distributors.
Anyway, things were strangely peaceful. I didn't see one person sucking on a bottle of irresistably nearby and cold beer while they gassed up their car. No one peeled out of the place waving an open bottle out the window. There weren't raving crowds inside the store demanding beer, cold beer, open bottles of it right now!!!
No, what there was...was some people having lunch (sit-down tables), and some people buying sodas, and five nice taps and empty growlers waiting to be filled. Peaceful. Restrained.
Where's the threat? What's the big deal about selling beer at gas stations?